Buy Local Berkeley is a collaborative of merchant associations and small business owners in Berkeley, CA. Buy Local Berkeley educates businesses and the community about the cultural, environmental, community and economic benefits of shopping at locally owned businesses. The Buy Local movement is an effort to keep dollars in the community, which results in numerous benefits including helping to support local business owners and expanding the city’s tax base. Buy Local Berkeley, which was established in 2007, has worked effortlessly with local businesses to provide promotional campaigns, education, and training and to encourage success by fostering local relationships. Buy Local Berkeley is also a resource for community members to find what people need from local purveyors.

The goal of Buy Local Berkeley is to inspire community members to shift their spending to Berkeley owned and operated businesses.

The effort in Berkeley has resulted in an increase in spending in local businesses, which in turn 1) keeps dollars in the community; 2) creates local jobs; 3) helps the environment; 4) conserves tax dollars; 5) creates more choice; 6) takes advantage of local expertise; 7) invests in entrepreneurship; and 8) makes the community a destination.